The Internet Trends - Niching, Layering, Hierarchy.
Isn’t it amazing how much knowledge is actually on the internet? You can google just about anything these days - often I have what I think is a semi-original thought, and can usually find someone thinking the same thing in a matter of minutes.
The fact is, we are quickly reaching the point where those quick ‘first layer’ thoughts or questions that all of us have are, or can be answered by, the internet. By first layer, I mean quick thoughts or questions that pop up in our minds on a daily basis, as opposed to questions that come when we are intensely focused on a particular area or in a particular field of expertise.
What is the impact of this? Well, what it means is that to get noticed, you need to start ‘niching’. Yep - this is talked about all the time in online marketing - targeting a specific niche to talk about, filling in the gaps of the knowledge of the internet on particular focused topics.
The second trend, which is a more predictable one due to natural heirarchy, is the layering that is being built on top of the internet. First there is the information. Then there are information aggregators - then there are aggregators of aggregators, and search of search engines. There is infrastructure being built on top of the cloud to manage it all. We built servers and browsers to handle the responses and the requests, and now we have networks and clouds of servers that can easily pass the data back and forth, and scale on and off demand flexibly.
The question is, what is the next layer that is being built? How will the browser / request / server model change? What is the next layer that will be built on top of the internet’s vast amounts of aggregated information?